Frederick Fox

<h1>Director, West Coast</h1>
<p>Aesthetic medicine advances when physicians trust the science and patients see a result worth repeating. This role puts that trust in motion across the West Coast: you will build the commercial engine that turns a differentiated aesthetic device into standard practice. Success is measured in physician adoption, consistent clinical outcomes, and a territory that grows because it is earned, not merely covered.</p>
<h2>Performance Objectives</h2>
<ul>
<li>Build and hit a West Coast revenue plan by converting target aesthetic practices into trained, repeat users within the first year.</li>
<li>Open and deepen relationships with key opinion leaders so they teach, publish, and refer based on clinical experience with the platform.</li>
<li>Stand up a high-performing field team—direct or distributor—and coach it to a predictable cadence of evaluations, conversions, and reorders.</li>
<li>Design and run physician education that shortens time-to-proficiency and reduces variability in patient outcomes.</li>
<li>Create a territory intelligence system: account priorities, competitive wins and losses, and a quarterly forecast leadership can act on.</li>
<li>Partner with clinical, marketing, and reimbursement colleagues to remove the barriers that stall adoption in premium aesthetic markets.</li>
<li>Protect the brand in the field: every demo, training, and complaint handled to medical-device standards.</li>
</ul>
<h2>Environment &amp; Resources</h2>
<p>You report to commercial leadership and work as the senior voice for the West Coast, with a lean cross-functional team spanning clinical education, marketing, and customer support. You will have a territory budget for education, travel, and local programs, plus access to clinical data, training curricula, and marketing assets. The company is an early-stage, privately held medical device organization focused on aesthetic technology, with East Coast headquarters and a field model built for physician practices rather than hospital systems.</p>
<h2>Essential Qualifications</h2>
<ul>
<li>Proven record leading capital or disposable aesthetic or medical-device sales on the West Coast, including multi-year quota achievement.</li>
<li>Experience hiring, coaching, or directing field representatives or specialty distributors in physician-office settings.</li>
<li>Fluency with aesthetic practice economics—consults, treatment mix, and what makes a device stick after the evaluation.</li>
<li>Skill running KOL and training programs that change technique, not just awareness.</li>
<li>Comfort operating in a regulated device environment: complaint handling, promotional compliance, and accurate clinical claims.</li>
<li>Willingness to travel extensively across the West Coast and to be the accountable owner of the number.</li>
</ul>
<h2>Why This Role</h2>
<ul>
<li>Own a region at the moment a new aesthetic platform is being defined, not after the playbook is frozen.</li>
<li>Work directly with physicians who care about outcomes, not volume for its own sake.</li>
<li>Shape how the company sells, trains, and supports—your field insight will change the product story.</li>
<li>Join a focused team where commercial judgment is visible and rewarded.</li>
</ul>
<h2>Apply</h2>
<p>If you have built physician adoption for an aesthetic device and want the West Coast number to be yours, send your resume and a short note on a territory you grew and how you did it.</p>

********************
Director, West Coast
********************

Aesthetic medicine advances when physicians trust the science and
patients see a result worth repeating. This role puts that trust
in motion across the West Coast: you will build the commercial
engine that turns a differentiated aesthetic device into standard
practice. Success is measured in physician adoption, consistent
clinical outcomes, and a territory that grows because it is
earned, not merely covered.

----------------------
Performance Objectives
----------------------

* Build and hit a West Coast revenue plan by converting target
aesthetic practices into trained, repeat users within the first
year.
* Open and deepen relationships with key opinion leaders so they
teach, publish, and refer based on clinical experience with the
platform.
* Stand up a high-performing field team—direct or distributor—and
coach it to a predictable cadence of evaluations, conversions,
and reorders.
* Design and run physician education that shortens
time-to-proficiency and reduces variability in patient outcomes.
* Create a territory intelligence system: account priorities,
competitive wins and losses, and a quarterly forecast leadership
can act on.
* Partner with clinical, marketing, and reimbursement colleagues
to remove the barriers that stall adoption in premium aesthetic
markets.
* Protect the brand in the field: every demo, training, and
complaint handled to medical-device standards.

---------------------------
Environment & Resources
---------------------------

You report to commercial leadership and work as the senior voice
for the West Coast, with a lean cross-functional team spanning
clinical education, marketing, and customer support. You will
have a territory budget for education, travel, and local
programs, plus access to clinical data, training curricula, and
marketing assets. The company is an early-stage, privately held
medical device organization focused on aesthetic technology, with
East Coast headquarters and a field model built for physician
practices rather than hospital systems.

------------------------
Essential Qualifications
------------------------

* Proven record leading capital or disposable aesthetic or
medical-device sales on the West Coast, including multi-year
quota achievement.
* Experience hiring, coaching, or directing field representatives
or specialty distributors in physician-office settings.
* Fluency with aesthetic practice economics—consults, treatment
mix, and what makes a device stick after the evaluation.
* Skill running KOL and training programs that change technique,
not just awareness.
* Comfort operating in a regulated device environment: complaint
handling, promotional compliance, and accurate clinical claims.
* Willingness to travel extensively across the West Coast and to
be the accountable owner of the number.

-------------
Why This Role
-------------

* Own a region at the moment a new aesthetic platform is being
defined, not after the playbook is frozen.
* Work directly with physicians who care about outcomes, not
volume for its own sake.
* Shape how the company sells, trains, and supports—your field
insight will change the product story.
* Join a focused team where commercial judgment is visible and
rewarded.

-----
Apply
-----

If you have built physician adoption for an aesthetic device and
want the West Coast number to be yours, send your resume and a
short note on a territory you grew and how you did it.

Director, West Coast

About the role

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