Frederick Fox

Fresh Tracks Canada

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Marketing Operations ManagerJob SummaryWe are seeking an experienced Marketing Operations Manager to lead the strategy, execution, and optimization of marketing automation, CRM operations, lifecycle marketing, and campaign infrastructure. This role is responsible for managing marketing technology platforms, audience segmentation, campaign execution, system integrations, and data quality while partnering closely with Marketing, Sales, and Analytics teams to drive pipeline growth and customer engagement.The ideal candidate is a strategic, hands-on marketing operations professional with deep expertise in enterprise marketing automation platforms, CRM integrations, campaign operations, and marketing analytics. This role requires the ability to independently manage complex initiatives, optimize marketing processes, and leverage AI-driven tools to improve efficiency and campaign performance.Key ResponsibilitiesMarketing Automation &amp; Campaign Operations<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Manage and optimize enterprise marketing automation platforms to support lifecycle marketing initiatives.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Design, build, test, and deploy automated marketing campaigns, nurture programs, triggered communications, and promotional email campaigns.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Oversee campaign execution from planning through deployment, ensuring accuracy, quality, and timely delivery.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Develop and maintain reusable templates, automation workflows, dynamic content, and personalization strategies.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Perform comprehensive quality assurance, including audience validation, content review, link testing, rendering validation, and compliance checks.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Monitor platform health, campaign performance, deliverability, and operational workflows.</li>
</ul>Lifecycle Marketing &amp; Audience Segmentation<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Develop and maintain audience segmentation strategies based on customer behavior, demographics, engagement, and lifecycle stage.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Manage lead scoring models, customer journeys, and automated nurturing programs.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Partner with marketing leadership to support lifecycle campaign planning and optimization.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Analyze campaign performance and recommend data-driven improvements to increase engagement, conversions, and revenue.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Ensure audience targeting, suppression rules, and personalization strategies are properly maintained.</li>
</ul>CRM &amp; Systems Integration<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Manage integrations between marketing automation platforms, CRM systems, analytics platforms, and other business applications.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Monitor system synchronization, troubleshoot integration issues, and collaborate with technical teams to resolve data discrepancies.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Maintain CRM data integrity, field mappings, campaign attribution, and lifecycle tracking.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Document marketing technology architecture, workflows, integration processes, and operational procedures.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Support implementation of new marketing technologies and platform enhancements.</li>
</ul>Marketing Analytics &amp; Reporting<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Develop and maintain marketing dashboards, reports, and performance metrics.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Analyze campaign data to identify trends, opportunities, and areas for optimization.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Partner with analytics and business stakeholders to improve marketing attribution and reporting accuracy.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Support forecasting, campaign measurement, and performance analysis across marketing initiatives.</li>
</ul>AI &amp; Process Optimization<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Utilize AI-powered tools to improve campaign development, content generation, segmentation analysis, workflow automation, and operational efficiency.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Identify opportunities to automate repetitive marketing processes and improve team productivity.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Evaluate emerging marketing technologies and recommend innovative solutions that enhance campaign effectiveness.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Contribute to best practices, documentation, and process improvements across the marketing organization.</li>
</ul>Cross-Functional Collaboration<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Partner with Marketing, Sales, Product, Analytics, Design, and Content teams to support integrated marketing initiatives.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Provide technical guidance during campaign planning and execution.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Maintain documentation, standard operating procedures, governance guidelines, and platform best practices.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Serve as a subject matter expert for marketing operations, automation, and CRM processes.</li>
</ul>Qualifications<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">5+ years of experience in marketing operations, lifecycle marketing, CRM administration, or marketing automation.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Extensive experience managing enterprise marketing automation platforms and CRM integrations.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Strong knowledge of customer lifecycle marketing, lead nurturing, segmentation, and marketing automation best practices.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Experience managing marketing technology integrations, APIs, and data synchronization processes.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Strong understanding of marketing analytics, campaign attribution, and performance reporting.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Experience using AI tools to improve marketing operations and campaign execution.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Basic HTML knowledge for email formatting and troubleshooting is preferred.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Excellent analytical, organizational, and project management skills.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Strong communication skills with the ability to collaborate across technical and business teams.</li>
</ul>Preferred Qualifications<ul style="margin:0px;padding-left:40px;">
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Certification in a leading marketing automation platform (e.g., Marketo Certified Expert or equivalent).</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Experience with enterprise marketing platforms such as Marketo, Salesforce Marketing Cloud, Oracle Eloqua, Adobe Campaign, Braze, or Iterable.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Experience with CRM platforms such as Salesforce or Microsoft Dynamics.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Familiarity with SQL, marketing analytics platforms, business intelligence tools, or behavioral analytics platforms.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Experience with REST APIs, data integrations, and workflow automation.</li>
<li style="line-height:1.2;font-family:Arial;font-size:14px;color:rgb(0, 0, 0);margin:0px;">Experience in high-growth B2C or customer lifecycle-focused organizations.</li>
</ul>

Marketing Operations Manager

Job Summary

We are seeking an experienced Marketing Operations Manager to
lead the strategy, execution, and optimization of marketing
automation, CRM operations, lifecycle marketing, and campaign
infrastructure. This role is responsible for managing marketing
technology platforms, audience segmentation, campaign execution,
system integrations, and data quality while partnering closely
with Marketing, Sales, and Analytics teams to drive pipeline
growth and customer engagement.

The ideal candidate is a strategic, hands-on marketing operations
professional with deep expertise in enterprise marketing
automation platforms, CRM integrations, campaign operations, and
marketing analytics. This role requires the ability to
independently manage complex initiatives, optimize marketing
processes, and leverage AI-driven tools to improve efficiency and
campaign performance.

Key Responsibilities

Marketing Automation & Campaign Operations

* Manage and optimize enterprise marketing automation platforms
to support lifecycle marketing initiatives.
* Design, build, test, and deploy automated marketing campaigns,
nurture programs, triggered communications, and promotional email
campaigns.
* Oversee campaign execution from planning through deployment,
ensuring accuracy, quality, and timely delivery.
* Develop and maintain reusable templates, automation workflows,
dynamic content, and personalization strategies.
* Perform comprehensive quality assurance, including audience
validation, content review, link testing, rendering validation,
and compliance checks.
* Monitor platform health, campaign performance, deliverability,
and operational workflows.
Lifecycle Marketing & Audience Segmentation

* Develop and maintain audience segmentation strategies based on
customer behavior, demographics, engagement, and lifecycle stage.
* Manage lead scoring models, customer journeys, and automated
nurturing programs.
* Partner with marketing leadership to support lifecycle campaign
planning and optimization.
* Analyze campaign performance and recommend data-driven
improvements to increase engagement, conversions, and revenue.
* Ensure audience targeting, suppression rules, and
personalization strategies are properly maintained.
CRM & Systems Integration

* Manage integrations between marketing automation platforms, CRM
systems, analytics platforms, and other business applications.
* Monitor system synchronization, troubleshoot integration
issues, and collaborate with technical teams to resolve data
discrepancies.
* Maintain CRM data integrity, field mappings, campaign
attribution, and lifecycle tracking.
* Document marketing technology architecture, workflows,
integration processes, and operational procedures.
* Support implementation of new marketing technologies and
platform enhancements.
Marketing Analytics & Reporting

* Develop and maintain marketing dashboards, reports, and
performance metrics.
* Analyze campaign data to identify trends, opportunities, and
areas for optimization.
* Partner with analytics and business stakeholders to improve
marketing attribution and reporting accuracy.
* Support forecasting, campaign measurement, and performance
analysis across marketing initiatives.
AI & Process Optimization

* Utilize AI-powered tools to improve campaign development,
content generation, segmentation analysis, workflow automation,
and operational efficiency.
* Identify opportunities to automate repetitive marketing
processes and improve team productivity.
* Evaluate emerging marketing technologies and recommend
innovative solutions that enhance campaign effectiveness.
* Contribute to best practices, documentation, and process
improvements across the marketing organization.
Cross-Functional Collaboration

* Partner with Marketing, Sales, Product, Analytics, Design, and
Content teams to support integrated marketing initiatives.
* Provide technical guidance during campaign planning and
execution.
* Maintain documentation, standard operating procedures,
governance guidelines, and platform best practices.
* Serve as a subject matter expert for marketing operations,
automation, and CRM processes.
Qualifications

* Bachelor's degree in Marketing, Business, Communications,
Information Systems, or a related field.
* 5+ years of experience in marketing operations, lifecycle
marketing, CRM administration, or marketing automation.
* Extensive experience managing enterprise marketing automation
platforms and CRM integrations.
* Strong knowledge of customer lifecycle marketing, lead
nurturing, segmentation, and marketing automation best practices.
* Experience managing marketing technology integrations, APIs,
and data synchronization processes.
* Strong understanding of marketing analytics, campaign
attribution, and performance reporting.
* Experience using AI tools to improve marketing operations and
campaign execution.
* Basic HTML knowledge for email formatting and troubleshooting
is preferred.
* Excellent analytical, organizational, and project management
skills.
* Strong communication skills with the ability to collaborate
across technical and business teams.
Preferred Qualifications

* Certification in a leading marketing automation platform (e.g.,
Marketo Certified Expert or equivalent).
* Experience with enterprise marketing platforms such as Marketo,
Salesforce Marketing Cloud, Oracle Eloqua, Adobe Campaign, Braze,
or Iterable.
* Experience with CRM platforms such as Salesforce or Microsoft
Dynamics.
* Familiarity with SQL, marketing analytics platforms, business
intelligence tools, or behavioral analytics platforms.
* Experience with REST APIs, data integrations, and workflow
automation.
* Experience in high-growth B2C or customer lifecycle-focused
organizations.

Marketing Operations Manager

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